Travelling in New Zealand

Although New Zealand is a small country compared to many travel destinations; it sure is big on what it has to offer! One of the fastest growing areas when it comes to the NZ tourism industry is “Adventure Tourism” This growing niche can cover anything from walking one of the many beautiful tracks right through to choosing to take lessons and learn to fly with one of New Zealand many aviation schools. I would like to introduce two adventure tourism companies here; one in the North Island and one in the South.

National Park North Island

Canoe or Kayak the Whanganui River in New Zealand

Wanganui River Canoe Trips

Ohakune is a small ski village town in the North Island of New Zealand. Sitting beneath the majestic Ruapehu mountain; Ohakune certainly has a busy buzz right through the winter skiing season. However do not for a minute think that Ohakune falls asleep during the summer months – No way! From walking the Tongariro crossing either guided or a self planned trip; to taking a guided Canoe trip on the Whanganui River; Ohakune can keep you busy all year round. Yeti tours even offers Wanganui River Canoe Hire services for those that like to go at their own pace or have a group of friends travelling together. In fact this village is a great place to base yourself from for a few days and explore the surround region. You can rent a car and take a drive across to the other side of the mountain and have lunch at one of New Zealand’s oldest and grandest Chateau’s. Or perhaps visit the Sir Edmund Hillary Outdoor Pursuits Centre to explore the many activities they have to offer in the region. All in all you will not be disappointed you spent some time in this part of the North Island.

Christchurch South Island

Late 2010 and early 2011; Christchurch in the South Island of New Zealand became front page and leading segment news for all the wrong reasons. Struck by one of the most destructive earthquakes the world has seen, this once picturesque city was essentially flattened and thrown into a very testing time for its 360,000 residents. Nearly three years on the rebuild seems barely underway with many inner city sites still a flat gravel patch.

Motorbike tours Christchurch New Zealand

Motorcycle Tours NZ

So what is there to offer a tourist when it comes to visiting this part of New Zealand? Well to continue the adventure tourism theme; Christchurch sits a little over 100 Km’s drive from Mount Hutt. This ski resort offers a compact number of runs suitable for the beginner right through to the more advanced skier. Christchurch also makes a great place to base yourself from and visit the many beautiful parts of the central South Island. A day trip across to the French settlement Akaroa never fails to please; with is quaint cafe’s and seaside situation. Christchurch is also home to a small intimately operated South Island Motorcycle Tours company specialising in iconic classic motorbikes. You know the ones you wished you could afford in your younger years. Touring the open roads in the South Island on a dream bike has to be on the bucket list. has a range of guided tours as well as allowing for self guided trips with great motorbike rental rates including all the nessesary gear to have a safe and warm trip. As a side note; while in Christchurch, make sure you get out to Ferrymead and get your hands on the best pizza Christchurch has to offer. Winnie Bagoes just does it better, they have a great gourmet range and along with a fun and relaxed atmosphere; as long as you like pizza it is hard to beat.

SMM Rookie or Top Notch

Social Media Marketing Rookie Or Pro – These Tips Can Help You!

Each new company has its own focuses and desired goals, but most of them can be obtained easier through the power of social media marketing. Social media is not an entirely new development, but the options it has created in the business world have not yet been fully recognized. Below are a few paragraphs on how you can use social media to your advantage and develop an empire that will last.

[edit May 2017]Since write this post back in 2015, we employed a lady to look after all the social media marketing for our site FNZ – FNZ specialises is flower delivery throughout New Zealand and covers categories like:

What is interesting to note is all the “mentions and links” on the like of Facebook and Twitter did not increase rankings, but rather Trust, Credibility and Social Acceptance. Our traffic did not increase much but the return visitors grew steadily. anyway back to the post [/edit May 2017]

SMM at work

Florist NZ SMM

Take the time to respond to the feedback from your customers. If you are interested in building a successful business, your customers have valuable information to share. The problem most companies have is that they are all ears and no response. When customers know you are responding to their needs via their feedback, they will want to continue doing business.

You must respond quickly to you Twitter followers, especially when they mention your business. At the very least make sure you always thank those that mention your business, and never ignore any questions that your followers send your way. This will allow you to build a strong relationship with your potential customers. Set yourself up as a genuine individual — not simply a business.

Find out where your customers are getting their social fix. You can leave yourself twisting in the wind if you start a social media campaign that reaches none of your target audience. You need to know if your customer base will be reading blogs, are tweeters or perhaps, they Facebook often. Research is the key to maximizing your efforts.

If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends list has access to your blog post. The same holds true for other social network sites.

Read the terms of service of every social media site you make a profile on. Make sure that understand the rules of the site you are making a profile on, otherwise your profile could be deleted and all your hard work will be gone. Some sites do not allow affiliate links; so know the site’s rules before you begin.

Have a goal for your social media marketing campaign. You need to set a goal of why you are stepping into the social media market. Do you want to be on the cutting edge of marketing for boosting sales, or do you truly want to have a more powerful relationship and engage with your customers? Setting a goal before starting can direct you towards the best strategies to achieve them.

You will be more successful if you can come up with new and interesting content. People will share something they believe is worth their time or provokes a pleasant reaction. Look at successful campaigns and identify the type of content that people will want to share with their friends on social networks.

Create useful content by interviewing an expert in something related to your products. Post your interview on YouTube and share it on social media. This is the kind of content your followers will love to share with their friends. Make sure you choose an interesting interviewee and ask relevant questions.

Keep your Facebook page up to date with your most recent blog posts. As soon as your blog is published, update your Facebook page to reflect the new post. This allows your followers to access your fresh content as soon as possible. The sooner your content is available to others, the sooner it works for you to attract new visitors.

Do your best to communicate with people on a personal level. The customer needs to feel a connection and that they’re being validated. Customers want the ability to speak to a person directly.

If your social media marketing campaign involves Twitter, get the most followers you can. The number of Twitter followers an entity has, is now a serious measuring stick of importance in today’s world. Companies always love seeing that their Twitter feed has more followers than their competitors and are quick to point it out to their customers. You should too.

Your business should have its own Twitter and Facebook accounts. Doing this preserves your name from someone else’s use or abuse, in posting content that is irrelevant or even improper for your line of work. Even if you’re not ready to begin marketing, your name will be secured.

Take advantage of the profile function on Facebook. Pay attention when questions are asked or comments are posted about your business. Quickly and accurately address what people are posting on your Facebook timeline. This will let your customers know that you care about their concerns and are willing to communicate.

If you are considering using a consultant to assist you with your social media marketing campaign, make sure they use the sites they would recommend. If they truly believe and know how to utilize Facebook, Twitter, and others, they should have a page of their own. Do the research to verify this to be sure they are a company you want to use.

This article alone won’t be enough to create a continually profiting business plan, but it is perfect for establishing goals and the fundamentals. From there, you must learn about the developments in the market and progress through experience. Learning is always great, but it is important to jump in the waters and finally use these proven techniques.

« Older Entries